Enterprise social media is currently one of the most hyped technologies in business, which has led to a wide range of companies and organisations jumping on the bandwagon but also to a lot of denial of the disruption it brings to the enterprise. Today I want to take away the hype and seriously look at where the true value of enterprise social media lies, and why it is disruptive in ways that many organisations haven’t really understood yet.
Social media – never mind the enterprise flavour – is actually widely miscommunicated, even by its biggest proponents: social media, just like …


